template for radio advert

http://www.slideshare.net/sumiayahhadjaz/codes-and-conventions-radio-advert?utm_source=slideshow02&utm_medium=ssemail&utm_campaign=share_slideshow

Production treatment

TV ADVERT : Production Treatment

TV ADVERTISEMENT PRODUCTION  TREATMENT

Now that you have developed and finalised  your television advert idea  proposal through the focus group and market research, you must create a treatment for production that includes the following information :

     

 

·      Technical resources you’ll need ( equipment, props, technical support, cameras, editing software)

·      Technical constraints (limits) to your production, such as equipment,time and deadlines, experience, locations and how you’ll plan for them/solve them

      

 

 

      Using this website as a guide, state the approximate overall  budget of a proposed 30 second advert full launch campaign, and summarise the different elements that go towards this figure :

    

      
    Summary  of potential audience 
Age , gender, location, interests, viewing and buying habits. 

    Legal and ethical issues: Explain 2 examples of potential issues for your advert/product, using sections from  the relevant CAP codes of practice and  regulatory framework here

·       

This should be completed on Word

 

Add this to your presentation- Friday's lesson

https://drive.google.com/file/d/0B3YRaMhFe4gYUEdFVUlDQXFJX00/view?usp=sharing

make sure you also include Regulations and Characteristics of product and services - you will find information on blogger on these.

Assignment Brief 30.1 and 3.1

BTEC Assignment Brief  30.1 &3.1

 

Assignment title

What’s it for?

 

AF Group Lower 6th 60 Subs Diploma (TV and Film)
Unit 30 TV Advert Production     Unit	Unit 3 Research Techniques
Assessor name	Assessment Decision -
Marina Alexon	VBB
Date issued	Hand in deadline
15/01/16	29/01/16

 

Learning Outcomes

1 Know about the structures and techniques of television advertisements (Unit 30) 1 Understand the nature and purposes of research in the creative media industries (Unit 3)

 

Scenario As members of a creative team you will investigate the impact of advertising for the type of product they will be advertising.

 

 

Criterion	To achieve the criteria the evidence must show that the student is able to:
P1	Describe the nature and purposes of research in the creative media industries with some appropriate use of subject terminology. Describe structures and techniques of television advertisements with some appropriate use of subject terminology Evidence for Unit 30 and Unit 3
M1	Explain the nature and purposes of research in the creative media industries with detailed illustrative examples and with generally correct use of subject terminology. Explain structures and techniques of television advertisements with reference to detailed illustrative examples and with generally correct use of subject terminology Evidence for Unit 30 and Unit 3
D1	Comprehensively explain the nature and purposes of research in the creative media industries with elucidated examples and consistently using subject terminology correctly. comprehensively explain structures and techniques of television advertisements with elucidated examples and consistently using subject terminology correctly Evidence for Unit 30 and Unit 3

 

 

Task no.	Task
1	Using the websites below or any other telelvision advertisment database, you will need to individually carry out an analysis of 2 television adverts. These adverts could be based on either the same or similar product e.g.ads for confectionary, but they must be in different forms and styles. This analysis should be printed out and you  should add links of the adverts.

 

Evidence checklist Summarise evidence required, e.g. ‘leaflet’, ‘presentation notes’ etc.
	PowerPoint slides, Hand-outs and notes for presentation. Recording of presentation. ·         Tutor observation notes.

 

Resources: http:www.thinkbox.tv/tv-ad-galleries www.tellyads.com

 

 

Power Point presentation on the different forms and styles to help with your research

http://www.slideshare.net/seanofford/tv-ads-form-and-style

Please click the link.

code and conventions & characteristics of a product or service

Codes and conventions  

mis-en-scene ( close study of all visual elements in the advert. This includes setting and scenery, props, costume and  people. What can you see ?) 

iconography ( elements of mis-en-scene such as costume, props and scenery that represent conventions or  stereotypes in advertising  . For instance , three men in a pub = beer advert. Wedding ring = family.  see link )

use of camera ( shot types and movement) 

editing( type , timing and pace of cuts) 

sound and  music 



Techniques used (  overt messages , hidden messages , emotional response or association ( fear, compassion, social position etc. ), lifestyle appeal, celebrity endorsement  


An overt message is one that is directly told to the audience e.g  "This perfume is the cheapest on the market "

A hidden message is one that is not clearly stated or shown in the advert but is implied by the content or narrative of the advert e.g if you buy this product you will seem more attractive.


Lifestyle appeal will persuade the audience by linking its product to a particular potential lifestyle ( wealth, glamour, attractiveness etc. )



Characteristics of product  (practical benefits offered, advantages over similar products, USP,  brand identity)

An advert using brand identity will link the specific product to its overall brand which may have its own identity and  associations and responses for the audience e.g Nike, McDonalds , Aldi.

hand out to be completed

https://drive.google.com/file/d/0B3YRaMhFe4gYWGpBLUY4OG40STQ/view?usp=sharing

In addition to your assignment brief, you will need to define the following. Please follow the link.