TV ADVERTISEMENT PRODUCTION TREATMENT
Now that you have developed and finalised your television advert idea proposal through the focus group and market research, you must create a treatment for production that includes the following information :
· Technical
resources you’ll need ( equipment, props,
technical support, cameras, editing software)
· Technical
constraints (limits) to your production, such as
equipment,time and deadlines, experience, locations and how you’ll plan for
them/solve them
Using this website as a
guide, state the approximate
overall budget of a
proposed 30 second advert full launch campaign, and summarise the
different elements that go towards this figure :
Summary of potential audience
Age , gender, location, interests, viewing and buying habits.
Legal and ethical issues: Explain 2
examples of potential issues for your advert/product, using sections from
the relevant CAP codes of practice and regulatory framework here
·
This should be completed on Word
This should be completed on Word
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