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BTEC
Assignment Brief 30.1 &3.1
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Assignment
title
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What’s it for?
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AF Group
Lower 6th 60
Subs Diploma (TV and Film)
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Unit 30 TV Advert Production
Unit
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Unit 3 Research Techniques
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Assessor
name
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Assessment Decision -
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Marina Alexon
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VBB
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Date
issued
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Hand in deadline
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15/01/16
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29/01/16
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Learning
Outcomes
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1 Know about the structures and techniques of television
advertisements (Unit 30)
1 Understand the nature and purposes of research in the creative media
industries (Unit 3)
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Scenario
As members of a creative team you
will investigate the impact of advertising for the type of product they will
be advertising.
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Criterion
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To
achieve the criteria the evidence must show that the student is able to:
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P1
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Describe the nature and purposes
of research in the creative media industries with some appropriate use of
subject terminology. Describe structures and techniques of television
advertisements with some appropriate use of subject terminology
Evidence for Unit 30 and Unit 3
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M1
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Explain the nature and purposes
of research in the creative media industries with detailed illustrative
examples and with generally correct use of subject terminology. Explain
structures and techniques of television advertisements with reference to
detailed illustrative examples and with generally correct use of subject
terminology
Evidence for Unit 30 and Unit 3
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D1
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Comprehensively explain the
nature and purposes of research in the creative media industries with
elucidated examples and consistently using subject terminology correctly. comprehensively
explain structures and techniques of television advertisements with
elucidated examples and consistently using subject terminology correctly
Evidence for Unit 30 and Unit 3
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Task
no.
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Task
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1
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Using the
websites below or any other telelvision advertisment database, you will need
to individually carry out an analysis of 2
television adverts. These adverts could be based on either the same or
similar product e.g.ads for confectionary, but they must be in different forms and styles. This
analysis should be printed out and you
should add links of the adverts.
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Evidence checklist Summarise
evidence required, e.g. ‘leaflet’, ‘presentation notes’ etc.
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·
Tutor
observation notes.
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