Tuesday, 1 March 2016

Production treatment



TV ADVERTISEMENT PRODUCTION  TREATMENT



Now that you have developed and finalised  your television advert idea  proposal through the focus group and market research, you must create a treatment for production that includes the following information :

     

 

·      Technical resources you’ll need ( equipment, props, technical support, cameras, editing software)

·      Technical constraints (limits) to your production, such as equipment,time and deadlines, experience, locations and how you’ll plan for them/solve them

      

 

 

      Using this website as a guide, state the approximate overall  budget of a proposed 30 second advert full launch campaign, and summarise the different elements that go towards this figure :

    

      
    Summary  of potential audience 
Age , gender, location, interests, viewing and buying habits. 


    Legal and ethical issuesExplain 2 examples of potential issues for your advert/product, using sections from  the relevant CAP codes of practice and  regulatory framework here

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This should be completed on Word