https://drive.google.com/file/d/0B3YRaMhFe4gYUEdFVUlDQXFJX00/view?usp=sharing
make sure you also include Regulations and Characteristics of product and services - you will find information on blogger on these.
Friday, 22 January 2016
Tuesday, 19 January 2016
Assignment Brief 30.1 and 3.1
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BTEC
Assignment Brief 30.1 &3.1
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Assignment
title
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What’s it for?
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AF Group
Lower 6th 60
Subs Diploma (TV and Film)
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Unit 30 TV Advert Production
Unit
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Unit 3 Research Techniques
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Assessor
name
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Assessment Decision -
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Marina Alexon
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VBB
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Date
issued
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Hand in deadline
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15/01/16
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29/01/16
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Learning
Outcomes
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1 Know about the structures and techniques of television
advertisements (Unit 30)
1 Understand the nature and purposes of research in the creative media
industries (Unit 3)
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Scenario
As members of a creative team you
will investigate the impact of advertising for the type of product they will
be advertising.
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Criterion
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To
achieve the criteria the evidence must show that the student is able to:
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P1
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Describe the nature and purposes
of research in the creative media industries with some appropriate use of
subject terminology. Describe structures and techniques of television
advertisements with some appropriate use of subject terminology
Evidence for Unit 30 and Unit 3
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M1
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Explain the nature and purposes
of research in the creative media industries with detailed illustrative
examples and with generally correct use of subject terminology. Explain
structures and techniques of television advertisements with reference to
detailed illustrative examples and with generally correct use of subject
terminology
Evidence for Unit 30 and Unit 3
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D1
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Comprehensively explain the
nature and purposes of research in the creative media industries with
elucidated examples and consistently using subject terminology correctly. comprehensively
explain structures and techniques of television advertisements with
elucidated examples and consistently using subject terminology correctly
Evidence for Unit 30 and Unit 3
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Task
no.
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Task
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1
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Using the
websites below or any other telelvision advertisment database, you will need
to individually carry out an analysis of 2
television adverts. These adverts could be based on either the same or
similar product e.g.ads for confectionary, but they must be in different forms and styles. This
analysis should be printed out and you
should add links of the adverts.
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Evidence checklist Summarise
evidence required, e.g. ‘leaflet’, ‘presentation notes’ etc.
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·
Tutor
observation notes.
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Friday, 15 January 2016
Tuesday, 12 January 2016
code and conventions & characteristics of a product or service
Codes and conventions
mis-en-scene ( close study of all visual elements in the advert. This includes setting and scenery, props, costume and people. What can you see ?)
iconography ( elements of mis-en-scene such as costume, props and scenery that represent conventions or stereotypes in advertising . For instance , three men in a pub = beer advert. Wedding ring = family. see link )
use of camera ( shot types and movement)
editing( type , timing and pace of cuts)
sound and music
Techniques used ( overt messages , hidden messages , emotional response or association ( fear, compassion, social position etc. ), lifestyle appeal, celebrity endorsement
An overt message is one that is directly told to the audience e.g "This perfume is the cheapest on the market "
A hidden message is one that is not clearly stated or shown in the advert but is implied by the content or narrative of the advert e.g if you buy this product you will seem more attractive.
Lifestyle appeal will persuade the audience by linking its product to a particular potential lifestyle ( wealth, glamour, attractiveness etc. )
Characteristics of product (practical benefits offered, advantages over similar products, USP, brand identity)
An advert using brand identity will link the specific product to its overall brand which may have its own identity and associations and responses for the audience e.g Nike, McDonalds , Aldi.
hand out to be completed
https://drive.google.com/file/d/0B3YRaMhFe4gYWGpBLUY4OG40STQ/view?usp=sharing
In addition to your assignment brief, you will need to define the following. Please follow the link.
In addition to your assignment brief, you will need to define the following. Please follow the link.
Tuesday, 5 January 2016
TV advertising - 1st initial research.
Explain the content, style and techniques.
1. Content - what are you seeing in the advertisement?
2. Style - is the advert funny, serious, realistic or surreal?
3. Technique - this is how the advert makes the product appeal to the audience, for example through the use of humour.
Look at several TV adverts on You Tube - make some notes on each covering the 3 areas of content, style and techniques.
1. Content - what are you seeing in the advertisement?
2. Style - is the advert funny, serious, realistic or surreal?
3. Technique - this is how the advert makes the product appeal to the audience, for example through the use of humour.
Look at several TV adverts on You Tube - make some notes on each covering the 3 areas of content, style and techniques.
Research Task 1: television advertising forms
RESEARCH TASK 1 : Television advertising forms
Using the links below and your own research, create a blog post explaining the content and evaluating the effectiveness of six television adverts, one for each form. The forms are :
1 Realist Narrative
2 Anti-realist-narrative
3 Animation
4 Documentary
5 Talking heads
6 Series
You should explain in detail how each advert uses its form to sell a product, and explain as many persuasive techniques as you can find.
1 Realist Narrative
2 Anti-realist-narrative
3 Animation
4 Documentary
5 Talking heads
6 Series
You should explain in detail how each advert uses its form to sell a product, and explain as many persuasive techniques as you can find.
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